REFLECTION

While you may not be climbing Everest this week, hopefully your organization is on a quest to become more customer-centric.

Over the last week, we traveled from Michigan’s Upper Peninsula to the Black Hills of South Dakota. We’ve camped alongside lakes, rivers,...

22 states and 10 national parks in 60 days. ChatGPT planned the route. We’ve packed up the camper and are ready to hit the road this...

this isn't just my origin story; it's an invitation for you to reflect on your own business's origins and the values that drive it.

Uncover how Buc-ee's has created a devoted fanbase through unforgettable experiences, nostalgic connections, and unwavering brand values.

Personas are worthless until you bring them to life. Learn five common persona pitfalls and ways to make personas a strategic, pivotal asset

I recently cancelled a subscription to a software product. I didn’t go out of my way to do it; I received the notice that my subscription...

It was so much fun speaking with my good friend Seth Avergon of Avergon Marketing Group about my "One Thing." Seth is a brilliant...

PRESS RELEASE 10/14/2022 LoyaltyCraft Consulting, in partnership with Celina Insurance Group, has been awarded Best Customer Experience...

Thoughts on the key leadership characteristic to long-term success: WILL. Reflection on the perseverance of Martin Luther King Jr.

In the Fall of 2020, when everyone searched for normalcy during the pandemic, we decided to embark on a different kind of journey. The...

He climbed cathedral mountains, he saw silver clouds below He saw everything as far as you can see And they say that he got crazy once...

I used to think that marathoners were a little cuckoo. Why on earth would you want to run 26.2 miles? Even driving that distance is a...

Ice cream cones with sprinkles. Bike rides. Double rainbows. Swimming pools. Universal moments of joy. Designer and author Ingrid Fetell...

MKTG 455: Strategic Internet Marketing, taught by Adjunct Professor Stuart Atkins at Cal State Fullerton was where I found myself on the...

When you design products and services, do you start with your customer? Are you thinking about the pain points of your core audience? Are...

With over 1 million visitors a day and $5,775 of revenue per square foot (2014, according to eMarketer, published in Fortune), Apple...

Customer Experience is the heartbeat of every business. And yet businesses fail, time and time again, to meet customer expectations. ...

Over the years I’ve leaned on TED Talks to heighten my Emotional Intelligence. Starting with why (Simon Sinek). A better understanding of...